Police are renewing their appeal for information after a man was fatally stabbed outside a barbers shop in Peckham Rye on Friday (December 17).

An image of 27-year-old Jobari Gooden, who was stabbed at House of Ramish 2 barber’s on Choumert Road on Friday afternoon, was circulated by the Met Police who said they believe people witnessed the fatal attack.

Jobari was found with stab wounds by first responders called to the scene around 3.15pm and taken to hospital where he sadly died.

As specialist police support his family, detectives involved in investigating his death launched a new appeal urging people with any information to contact them, including via an online portal available here.

"The incident took place in the middle of a parade of shops in the afternoon and detectives therefore believe it is likely to have been witnessed by a significant number of people," a Met spokesperson said.

Detective Chief Inspector Brian Howie, the senior investigating officer, said: "My thoughts, first and foremost, are with Jobari's family. We will continue to offer them every support.

"This attack took place in the early afternoon and in the middle of Peckham Rye. We know the area was busy, with people going to the shops or the market. I expect that many people saw the fight, the knife that was used and the subsequent fatal attack.eeeee

"We desperately need those people to come forward. I understand that to do so may be daunting but it could also be the step that helps us bring those responsible for Jobari’s murder to justice.

"Our officers are experienced and will treat any information sensitively. If you know anything that could help us, please make that call or go online and tell us what you know."

Detective Chief Inspector Daniel Smith, from Southwark police, added that more police would be on the streets in the coming days as part of their response to the stabbing.

"Our thoughts are with Jobari’s family as they come to terms with this loss. To have a loved one taken from them in these circumstances just days before Christmas is devastating," he said, adding:

"We understand that the community will be shocked at the brazenness of such an attack, taking place as it did in the afternoon on a busy shopping street.

"We share that shock and would like to reassure residents that officers will be in the area in the coming days, providing a visible policing presence and ensuring local people can go about their business safely and without fear of violence."

Information can be provided to police in the following ways:

Major Incident Portal

Calling 101and providing the reference 4252/17DEC.

Calling Crimetoppers, anonymously, on 0800 555 111 or visiting the Crimestoppers website.