A murder probe has been launched after the death of a man who was fatally stabbed in Peckham Rye yesterday (Friday, December 17).

Police confirmed details on Saturday, saying they were called to reports of a fight outside House of Ramish2 barber’s on Choumert Road, close to Rye Lane in Peckham around 3.15pm yesterday.

They found a man suffering from stab wounds. He was taken by paramedics with the London Ambulance Service to a south London hospital in a critical condition.

Despite the efforts of medical staff, he was pronounced dead at 6.08pm on Friday.

Police said his next of kin have been informed and are being supported by specially trained officers.

Whilst formal identification has not taken place, the Met named the victim as 27-year-old Jobari Gooden.

They said a post-mortem examination will be held in due course as one of the detectives assigned to the case appealed for information.

"We need to hear from anyone who was in the area and saw what happened as a matter of urgency," Detective Chief Inspector Brian Howie, the senior investigating officer, said.

"This attack took place in the early afternoon and in the middle of Peckham Rye. We know the area was busy, with people going to the shops or the market. I expect that many people saw the fight, the knife that was used, and subsequent fatal attack. Did you see where the suspect went?

"We’re a week away from Christmas, and at a time when many families come together to celebrate, another family in London is grieving following a violent attack in the heart of the community. I would ask you to do the right thing and call police," he added. "If you do not wish to speak with us, you can contact Crimestoppers in confidence. Any bit of information could prove vital."

A crime scene remains in place, and several roads in the vicinity including Rye Lane, Choumert Road and Bournemouth Road are closed to traffic.

No arrests have been made so far.