The subject of a new billboard which has been paid for by angry Charlton fans insists that supporters can win back the club and remove unpopular owner Roland Duchatelet.

The Coalition Against Roland Duchatelet (CARD) – an organisation set up to unify supporters in a bid to put pressure on the Charlton board – raised funds to pay for an advertising billboard near the Valley.

The poster, at the junction of Anchor & Hope Lane and Bugsby Way, features an image of a young supporter from 1990 and the words: ‘Here before you and long after you’ve gone’.

Back in 1990 supporters formed the Valley Party which led to the club’s return to the Valley after a period in exile.

MORE: Former Charlton star upset to see club in current state

The subject of the billboard, Phil Reeks, was pictured as a five-year-old shortly after Charlton secured a return to its home stadium.

Reeks, now 28, said in a statement to CARD: “The photo was taken on my first visit to the Valley.

“Since then I have visited hundreds of time, and I am sure I will go hundreds more – but not under the current owners.

“At present I am taking a leave of absence and only attending away games. That’s because, like many others, I will not fund this mad and selfish experiment.”

MORE: Defender discusses Charlton's form and Harry Lennon

Frustration with owner Roland Duchatelet has intensified this season, with several protests organised in which the Belgian has been urged to sell up.

The Addicks are currently bottom of the Championship having won just five games all season, but a series of off-field incidents have also antagonised fans.

Reeks says player recruitment, mistreatment of supporters and a number of “PR gaffes” has led to alienation.

“We’re bottom of the league but it’s not about results,” he said.

“It’s about the mistreatment of staff, the abject player recruitment policy, the constant mistruths, the same mistakes being repeated again and again.

MORE: Arsenal striker tipped to be a success at Charlton

“I’m proud to be a Charlton supporter, I fully support CARD’s effort to campaign against the owner and look forward to a time when we win back out club, no matter how long it takes.”

More than 6,200 people have signed a petition launched by CARD demanding that Duchatelet actively searches for a buyer, while the campaign is currently planning its biggest demonstration yet for this Saturday.

A group thought to be around 2,500 in number gathered at the Valley after the Blackburn game on January 23, where chants rang out and banners were unveiled.

However, “flash” protests will also be revealed at 12pm on match days to put further pressure on the club’s board.

Follow us on Twitter @NewsShopperSprt