The future of Selhurst Park, home of Crystal Palace FC, has been thrown into doubt after it emerged the company that owns the ground has gone into administration.

Administrators PricewaterhouseCoopers (PWC) were called in at the end of last month after Rock Investments suffered bad losses in the current economic climate, and it is currently looking at ways to improve its strategy to ensure survival.

Rock Investments was founded by property tycoon Paul Kemsley, who Palace chairman Simon Jordan used to help broker a deal with former Eagles owner Ron Noades for the ground in 2006.

While Kemsley is no longer involved with the company, it still holds the freehold to the ground, despite claims from Jordan, who is currently looking to sell the club, in the past that he was close to securing a deal to take it off their hands.

But PWC partner Peter Spratt has moved to quash any fear that the company's assets, which include the Burberry headquarters in London, will be sold.

He said: "Our immediate priority will be to review the existing strategic approach, explore all options for the company and to develop an effective long-term strategy for the business.

"During this process, we will work with the company’s stakeholders and employees and would like to reassure the existing tenants of the properties that this process will have no impact on them."

PWC's real estate partner, Barry Gilbertson, was also upbeat on the chances of Rock being able to hold on to Selhurst Park.

He said: "Rock has a strong track record of buying, improving and trading properties.

"As administrators, our role will be to manage the individual assets in this portfolio in a difficult market, protecting and enhancing value in anticipation of market recovery."

Neither Jordan nor Palace's Chief Executive Phil Alexander, currently in Portugal for the Football League's AGM, were available for comment.