Millwall’s ‘ambition’ is what attracted new signing Jón Daði Böðvarsson to The Den.

The club announced the attacker’s arrival from Reading for a fee believed to be around £850k on Friday.

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Icelandic international Bodvarsson, 27, claims the move to South London was an easy decision, citing the club and manager Neil Harris’s aims for the season as a contributing factor.

"There are some exciting times to hopefully be had,” he told the club website.

“There are some great signings coming in, and I like the club's vision.

“There's a real ambition for next season and the future.

“That's the environment I want to be in, a place that fits me and my style of play.

"Neil was a massive factor in the move, he was very interested in me for a long time.

“I had a chat with him before I signed here and I liked his ideas and what he expects from me and the rest of the squad."


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Familiar Faces

Bodvarsson is Harris’s fourth signing of the transfer window after Frankie Fielding, Matt Smith, Alex Pearce and Connor Mahoney, and is will accompany his new teammates on their pre-season training camp in Portugal.

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The 27-year-old does have some familiar faces amongst the Lions having played with Jed Wallace at Wolves and Jake Cooper at the Royals.

"I spoke to Jed before I signed, and he was nothing but positive about the club, so that was good to hear and get a bit more feeling about things before I came here.

“It's also good to have players around me that I already know to adjust to things, a new club, a new environment.”

"I like to think I am an honest player, I am hard-working and more of a team player than an individual. I like to score a lot of goals and work hard for the team to get us up the table.

"I can't wait for the first game of the season. I'm really looking forward to it, and I hope we can succeed."

'Coming Together'

Millwall boss Harris expressed his delight on the arrival, claiming his squad are nearing completion as they look to avoid the relegation scrap they were in last campaign.

"It's all coming together," he said.

"We've made five signings, and I made a promise at the end of last season that players who didn't fit into what I wanted would go, and that players would be coming in.

"When you make a promise like that, you have to deliver, and the club and the board have supported me fantastically well, the chairman in particular."