A MAJOR advertising campaign for British pork has been banned for misleading the public with claims of high welfare standards.

The Pigs Are Worth It adverts were deemed unacceptable and banned by the Advertising Standards Authority following a complaint by Compassion in World Farming.

Too many pigs in the UK are still kept indoors in crowded pens with little or no straw and around 80 per cent are tail docked, which shows not all UK pigs are having a good time.

We do need to support our pig farmers but only those who rear their pigs to truly high welfare standards.

I believe animals should not suffer and should be treated with humane methods.

For more information, call Compassion in World Farming on 01483 521953 or email compassion@ciwf.org


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