Some Waitrose customers will be in for a “treat” (or two) starting from next week as the retailer pilots an expansion to its loyalty programme with some exciting new rewards.
As one of the latest ways to thank My Waitrose loyalty scheme members for shopping with the supermarket and to let them know how much they are “valued”, Waitrose will be offering customers up to three additional “Little Treats”, including a free product, or money-off voucher each month, as part of a trial.
Shoppers invited to take part will be able to track the amount they have spent each month in store and online by viewing a new “Little Treats” tracker in their Waitrose account online or in the app, starting on Monday (September 1).
How to claim My Waitrose 'Little Treat' as new trial launches
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When My Waitrose customers have spent £50, customers will see a “Little Treat” voucher pop up in their account, and another when they have spent £100, and a third will appear when they have spent a total of £250.
At the beginning of each month the count will reset to zero, giving customers the opportunity to “enjoy dozens of little treats over a year,” Waitrose explains.
The “Little Treats” will be offered in addition to the nine benefits already available through the free loyalty scheme.
Current shopping perks include: personalised vouchers, free hot drinks, 20% off selected service counter products on select days, offers on Uber Eats, prize competitions, free Waitrose Food magazine, and ScanPayGo enabling members to shop "more quickly" in store.
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The trial will be taking place across 18 UK stores (for now) – let us know if you're invited to try out the new My Waitrose "Little Treats" in the comments below.
Nathan Ansell, chief customer officer for Waitrose, commented: “We’re continually investing in and evolving our My Waitrose loyalty club for the benefit of our members.
“‘Little Treats’ is a way to regularly remind our growing number of loyal customers just how much we value them.
“It could be something delicious, something useful or something that makes them smile.
“Over the course of a year they could receive many treats and I hope each one reminds them that being a My Waitrose member means they’re part of a special club of food lovers.”
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Waitrose introduces new delivery pass subscription - customers could save £123 per year
The My Waitrose announcement comes weeks after the retailer began rolling out a subscription service for deliveries of grocery orders purchased from Waitrose.com or via the app, following another successful trial.
The new Waitrose Delivery Pass gives shoppers, with an online grocery account, the option to pay upfront for their chosen subscription period of one month, six month, or 12 months and book up to one available grocery delivery slot per day at no additional delivery cost.
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An individual delivery booked without a pass costs between £2 and £4, depending on the type of slot.
A one-month pass will cost £8, a six-month pass will cost £45, and an annual pass will cost £85.
Waitrose estimates that the annual pass will save a customer booking one £4 delivery per week up to £123 per year.
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