Deliveroo has launched a partnership with Ann Summers, allowing consumers to have products from the lingerie and sex toy retailer delivered to their homes “within minutes”.

The new partnership will initially offer 15 of the most popular Ann Summers products for delivery in Brighton, Manchester, and Canning Town and Vauxhall in London in the run-up to Valentine’s Day.

Deliveroo Hop sites used for rapid grocery delivery will fulfil the orders, with purchases arriving at customers’ doors within minutes of their order, the brands said.

It is Deliveroo’s latest partnership with a major retailer following its launch of ‘Deliveroo Shopping’ in November, with items across categories including pharmacy, toys and petcare set to become available over the coming months.

Deliveroo chief operating officer Eric French said: “We’re incredibly excited by Deliveroo Shopping and its growth potential, ensuring we can bring as many high street products on demand to people’s doors as possible.

“Ann Summers is an iconic British multi-channel retailer, much loved by individuals and couples across the country, and ahead of Valentine’s Day this year we’re making it easier for customers to buy their products.”

Ann Summers chief executive Maria Hollins said: “This is a fantastic new partnership for Ann Summers and we’re proud to be teaming up with Deliveroo to offer customers access to our popular products in minutes.

“Valentine’s Day is one of the most exciting and important occasions for Ann Summers fans and we can’t wait to provide new and existing customers with another way to shop with us.”