A Marks & Spencer customer has called for a boycott of the company after discovering what he thought was the word 'Allah' imprinted on its toilet roll.

WhatsApp users have been sharing a video of a man showing a packet of the M&S Aloe Vera 3-ply toilet tissue and claiming it showed the word ‘Allah’ in Arabic within its design.

Speaking in the video, the unidentified man says: “Recently I bought toilet tissue from Marks & Spencer and subhan’Allah (Glory to God) when I opened one of them, it has the name of Allah, as you can see.

“So please brothers and sisters, prevent yourselves from buying this toilet tissue, or try to boycott Marks & Spencers, insha’Allah (God willing) because every toilet tissue has the name of Allah on it.”

In their response, Marks and Spencer said the pattern was simply that of an aloe vera leaf.

A Marks and Spencer spokesperson said on Twitter: “The motif on the aloe vera toilet tissue, which we have been selling for over five years, is categorically of an aloe vera leaf and we have investigated and confirmed this with our suppliers.” 

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The four-pack toilet roll is on sale for £2.50 on the Marks and Spencer website.