LEWISHAM is one of 15 councils in England to have won funding to deal with the sticky problem of chewing gum.
The Government will split £600,000 between Lewisham and 14 other authorities to pay for anti-chewing gum campaigns.
They will encourage people to dispose of gum properly rather than spit it onto the street.
The scheme follows successful pilot projects in Maidstone, Manchester and Preston which took place last year.
The three councils used advertisements with the message Thanks For Binning Your Gum When You're Done to raise awareness of the problem.
Lewisham Mayor Steve Bullock said: "This is great news for us and we're looking forward to the tough challenge of ridding our streets of chewing gum."
A council spokesman said Lewisham was chosen as it "educated people in creative ways" and had a "hard-line approach to enforcement".
The other authorities chosen for the Chewing Gum Action Group cash were Bristol, Chesterfield, Colchester, Hertsmere, Horsham, Kensington, Lancaster, Leeds, Medway, Plymouth, Solihull, Stoke on Trent, Trafford and Wigan.
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