Two restaurants at the O2 will offer free kids meals during May half term - as long as you drop your child's toy off at the creche.
Outlet Shopping at The O2 is launching a Toy Creche service for families, in response to their survey which showed that 93 per cent of children take a special toy wherever they go and 83 per cent of parents fear it will be lost.
Toys will be allocated a dedicated Toy Creche manager and youngsters can give detailed caretaking instructions before their toys start their O2 adventure.
Visitors' cuddly friends will also get a VIP lanyard on check-in busy, so the Toy Creche team can keep an eye on them.
Families using the Toy Creche service can claim a free kid's meal at Kitchen Pizzeria or Afrikana by presenting their Toy Creche token.
This service is designed to alleviate parents' stress during a busy family day out, as the responsibility for the kids' favourite comfort toys can be overwhelming.
Parents identify these toys as among the most distressing items to lose, sometimes worse than losing mobile phones, house or car keys, or cash.
Nearly half of children (42 per cent) have cried over lost toys.
Janine Constantin-Russell, managing director of the Entertainment District and Outlet Shopping at The O2, said: "We welcome many families through our doors every day for shopping, dining, leisure, and shows, and they are all looking to have fun and enjoy some quality time together.
"Arguably it’s hard to do that when you’re stressing about losing something special."
She added: "On the other hand, we also know that any young visitor would want their beloved teddy, doll, action figure or toy to have a great day out too – so we’ve devised a way to let the grown-ups focus on making the most of their family day out with us whilst the more ‘cuddly’ family members get pampered in their own unique way by our excellent team."
The Toy Creche, open from 10am until 4pm from May 30 to June 1, is free of charge, and will be available to all visitors on a first come first served basis.
The Creche is located by the Superdry store on the upper level of the shopping district - just head up the golden staircase when you arrive.
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