Women popping the question this leap year have the chance to win a proposal package worth £650 at a famous London landmark.

With nearly one in five women in serious relationships considering the idea of proposing to their male partners, Up at The O2 is launching a unique opportunity.

It is offering three lucky ladies the chance to propose for free on their world-famous rooftop.

The Proposal Package, which includes a private 90-minute rooftop climb, a glass of bubbly on the peak and a digital photo package, will help create the perfect moment.

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According to research by Up at The O2, around 11 million Brits say it is time to get rid of the tradition of men proposing to women.

Shifting from common proposal stereotypes like large rings and grand gestures, Brits seem to be more attracted to privacy, surprise and unique locations.

News Shopper: Three lucky female proposers will get the chance to pop the question on top of the O2Three lucky female proposers will get the chance to pop the question on top of the O2 (Image: Up at the O2)

An "epic, unique and photogenic" location was the most important element of a proposal for 18 per cent of people, outweighing the importance of the engagement ring.

The top element for a perfect proposal was a sense of privacy at 51 per cent, closely followed by the element of surprise at 46 per cent.

Surprisingly, it seems that Gen Z uphold the traditional proposal etiquette more than other age groups.

Around 63 per cent believe that prospective grooms should seek the bride's father's permission before proposing.

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Only 35 per cent of Gen Zs had heard of the Leap Day tradition of women proposing to men.

For women who are aware of this Leap Day tradition, and wish to become one of the three lucky ones to win a free 'Proposal Package' on February 29, they can apply through Up at The O2's website.

These private climbs are scheduled for 6pm, 6.15pm and 6.30pm on that day.

The winner of the competition, which closes at midnight on Sunday, February 25, will be contacted on the morning of Monday, February 26.

Up at The O2, just 15 minutes from central London, offers a unique climbing experience on the roof of a the world-famous O2 building.

The 'Proposal Package' will continue to be available throughout the year starting from March, for £650, regardless of who is doing the proposing.

More information on the terms and conditions can be found on Up at The O2's website.