The future of seven south east London Body Shop stores is uncertain as the chain has gone into administration.

The beauty chain currently runs over 200 shops across the UK, with seven of them located in south east London and a further one in Dartford.

The retailer has appointed insolvency experts from FRP Advisory to oversee the administration process.

First founded in 1976 by wife and husband Anita and Gordon Roddick, the company’s key focus was towards promoting so-called ethical consumerism, focusing on ethically produced cosmetics and skincare products.

The news of the administration comes weeks after new owners of the company, Aurelius, took control of the business in January, following a £207 million deal to secure The Body Shop from its previous owners Natura & Co.

The business employed around 10,000 people worldwide at the time of the takeover.

It is not currently known if any of the south London stores will close.

These are the seven Body Shop stores located in south east London:

  • The Glades, Bromley
  • The Mall, Bexleyheath
  • Icon Outlet at The O2, North Greenwich
  • Lewisham Shopping Centre
  • Surrey Quays Shopping Centre, Southwark
  • London Bridge Station, London
  • Whitgift Centre, Croydon.

FRP said the administrators will “consider all options to find a way forward for the business” after years of financial struggles and amid a challenging backdrop for shoppers.

The chain will continue to trade through stores and online during the administration process.

Administrators have outlined that the process will only affect its UK business, with international franchises not impacted.

FRP said: “The Body Shop remains guided by its ambition to be a modern, dynamic beauty brand, relevant to customers and able to compete for the long term.

“Creating a more nimble and financially stable UK business is an important step in achieving this.

“The Body Shop has faced an extended period of financial challenges under past owners, coinciding with a difficult trading environment for the wider retail sector.”