Fans of the King of Rock 'n' Roll, Elvis Presley, will soon get to experience a brand new immersive concert experience of the late singer.

Named Elvis Evolution, the experience will open in London in November 2024 and will use AI and holographic projection to bring Elvis to life from thousands of his personal photos and home video footage.

The holographic experiences come following a deal between British immersive entertainment company Layered Reality and Authentic Brands Group, owners of the Elvis Presley estate.

It will see a life-sized digital Elvis perform in a celebration of his life and musical legacy with shows in Las Vegas, Toyko and Berlin also planned.

Elvis Presley holographic concert to come to London

Andrew McGuinness, founder and chief executive of Layered Reality, said: “Elvis Evolution is a next-generation tribute to the musical legend that is Elvis Presley.

Elvis maintains superstar status globally and people around the world no longer want to sit there and passively receive entertainment – they want to be a part of it.

News Shopper: The experience will open in November. The experience will open in November. (Image: PA)

“It’ll be a memory-making experience that will be a bucket-list item for Elvis fans and admirers around the world; people can step into the world of Elvis, walk in his shoes and celebrate his extraordinary musical legacy.”

Elvis Evolution follows in the footsteps of Abba Voyage, in which life-size avatars of the Swedish pop sensations perform as their human counterparts appeared in 1979, in a purpose-built arena in east London.

US rock band Kiss has also unveiled avatars of themselves, depicted as superhero versions of the musicians.

Marc Rosen, president of entertainment at Authentic Brands Group, which owns Elvis Presley Enterprises, said: “We’re thrilled to partner with Layered Reality to give fans a new, immersive way of experiencing Elvis Presley’s life and legacy.”

The show will also offer an after-party Elvis-themed bar and restaurant on-site at the central London location, with live music, DJs and performances.