Christmas tree provider Pine and Needles have opened stores across south London with a chance for people to win a FREE Christmas tree.

Pines and Needles has been creating Christmas magic in homes across Britain for more than 20 years.

On Thursday (November 23) the business welcomed festive shoppers at its seasonal cabins in Wimbledon, Battersea Park, Brockwell Park and Crystal Palace.

Offering a selection of festive firs including the British grown Nordmann Fir, the stores will also offer greenery, wreaths and decorations, with Pines and Needles signature kilt-wearing sales team on-hand to offer expert tips and advice.

As well as giving Londoners the opportunity to pick their own tree, the brand, which has helped to deck the halls of everyone from music royalty to landmarks including The Royal Albert Hall and the Imperial War Museum, also offers city wide delivery and a decorating service within Central London.

Shoppers who find a golden bauble hidden in their tree will get it FREE, with a number of free firs up for grabs across Pines and Needles 30 outdoor stores.

As well as offering delivery within the capital, Pines and Needles also offer a recycling service after Christmas, where they’ll collect your tree and arrange for it chipped up and recycled into biofuel or even animal bedding.

Following a washout British summer, the company is predicting a “bumper” year, having already seen an influx of early online pre-orders says Veronika Kusak, director at Pines and Needles.

She said: “People may be keeping a close eye on their finances but that doesn’t seem to have had a major effect on buying behaviours in the sense that people are still willing to spend money on making sure Christmas is a great one.

“That’s a trend we’re expecting to see across our stores when they open next week.

“The biggest thing we’ve noticed is that people seem to be planning for Christmas earlier than ever this year. We saw a massive spike in pre-orders for real Christmas trees in July and August which is earlier than we’ve seen in previous years.

“It seems that the cost of living crisis coupled with a washout summer in the UK means that people are on a mission to make this Christmas one to remember after a summer we’d all rather forget.”