Hate those Bounty chocolates in Celebrations? Look no further…

Bounty boycotters are being given the chance to swap the controversial chocolate in south east London on Monday (January 17).

The unwanted Celebration-sized Bounty can be swapped in return for a Malteser Teaser at the Co-Op New Eltham store.

The scheme was founded by Mars Wrigley following research that revealed that Bounty is the most unloved in a box of Celebrations – with 64 per cent of Londoners admitting that the coconut choc is their least favourite.

News Shopper:

Malteser Teasers came top as 50 per cent of Londoners saying they’d pick this sweet treat first.

The scheme was launched in November with a heart-warming seasonal love story that saw The Lonely Bounty finding love with fellow Christmas outsider the Brussels Sprout in a Celebrations Christmas ad.

Set to a seasonal soundtrack, the spot saw Bounty finally find his true love whilst poking fun at holiday advertising conventions - parodying festive TV spots and iconic Christmas films, with nods to John Lewis, Love Actually and Bridget Jones's Diary.

News Shopper:

The ad caused a storm on social media with other brands and the public expressing their support for the Lonely Bounty and others shaming the unloved chocolate.

Following the New Eltham store, the return scheme will move on to Manchester on January 18 and to Glasgow on January 19.

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