Transport for London is seeking a new sponsor for the North Greenwich cable car as its ten-year deal with Emirates expires.
The Emirates Air Line opened in time for the London Olympics, crossing the Thames as part of a major regeneration of both the Royal Docks and Greenwich Peninsula, linking the ExCeL London and The O2.
The recent August Bank Holiday saw the cable car record 28,000 journeys, its busiest weekend since 2012, and the week in total saw the highest number of customer journeys in eight years.
With its ten-year sponsorship with Emirates is due to end in June 2022, TfL is now seeking a new commercial partner.
Josh Crompton, TfL's Head of the Cable Car, said: "Our cable car is unique to London and it provides spectacular views for those wanting to cross the Thames to get to the Royal Docks or Greenwich Peninsula.
“These latest figures show that it remains as popular as ever with Londoners and visitors. The Emirates Air Line is an instantly recognisable part of London now and we are keen to work with a brand following our successful 10-year partnership with Emirates.
“This exciting opportunity will allow the successful brand to get both national and global awareness, building on the success of this unique part of the London transport network as well as feature on the Tube map."
The new deal, for a minimum of three years, will allow a commercial partner to rename the cable car and have a place on the Tube map.
More than 13 million passenger journeys have been made since it opened, with it regularly seeing 40,000 passengers a week during the summer months.
Journeys start from just £4 for adults, £2 for children, and under-5s travelling for free.
It has also hosted champagne flights, live music performances, family events, speed dating, sky-high dining, book launches, marriage proposals and even transported the Rugby World Cup and ATP Finals tennis trophies.
Boutros Boutros, Divisional Senior Vice President, Corporate Communications, Marketing & Brand at Emirates, said: "Emirates is proud to have helped establish what has become an iconic part of the London skyline and to have contributed to the regeneration of the local area in the process.
“We have thoroughly enjoyed our great 10-year partnership, but it is now time to pass the baton onto a new partner. We wish the team behind this unique experience all the very best in the future and will watch with pride."
Have you got a story for us? You can contact us here.
Follow us on Facebook, Twitter and Instagram to keep up with all the latest news.
Sign up to our newsletters to get updates sent straight to your inbox.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here