Ed Sheeran stars as a glamorous vampire on a wild night out in Catford in the music video for his new single.

The video for Bad Habits, released on Friday, was filmed in Catford earlier this year, largely in the shopping centre.

Hollywood producers based themselves at The Broadway Theatre, working throughout the night.

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Sheeran transforms into a creature of the night, complete with ghostly white skin and fangs.

Wearing a pink suit and with glitter around his eyes, he flies past Catford Mews and Poundstretcher, over a computer-animated crowd of crazed pedestrians.

He and his fellow ghouls enjoy a night of excess while singer indulges in ketchup, a favourite treat of his.

Sheeran later comes face-to-face with an animated version of himself, which appears to deflate after smashing through the front window of a car.

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“My bad habits lead to late nights, endin’ alone, conversations with a stranger I barely know,” Sheeran sings on the track.

The video ends with the rising sun transforming Sheeran back into his usual form on a roof. 

The 30-year-old discussed his “bad habits” on Zane Lowe’s Apple Music 1 show.

Telling the host about getting healthier since welcoming daughter Lyra Antarctica Seaborn Sheeran in August, he said: “I’ve made changes but I’ve done it in like the Hollywood way of being just like, ‘I’ll just stop eating carbohydrates for four months or something like that’.

“Whereas now, like I haven’t actually changed my diet in any way, other than just stopping excess. Like I still have beer, but I won’t have 10 pints. I’ll have like three and I still have burgers, but I won’t have two, I’ll have one.”

Bad Habits will feature on Sheeran’s upcoming fifth studio album.