Bexley is set to try and take on Bluewater by investing in its town centres.

A new strategy is in the works to improve five shopping districts in the borough amid growing competition from Bluewater, Charlton and the new retail outlet at The O2.

The Town Centres Strategy is hoped to combat “unprecedented pressures” on high streets, with household names shutting up shop and leaving voids in Bexley.

The council wants to support smaller, independent businesses, improve shop fronts and high streets and expand on what makes each town “unique”.

The towns earmarked for improvements are Sidcup and Erith, with more focus going on the stretch from Welling through Bexleyheath and Crayford.

Jane Richardson, the assistant chief executive for growth and regeneration, said: “We do acknowledge that it needs more work.

“In all seriousness the new Primark at Bluewater is another serious threat to Bexleyheath.

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“If you’ve been you’ll know the model is more like a department store. They really are encouraging a dwell time – Charlton is a prime example, that is potentially a draw away from Bexleyheath.

“We do understand the challenge, characterisation is really important.”

Officers say that for Sidcup, a new market could be brought in over the next couple of years and the Fringe event could be expanded.

In the longer term, a new town square, along with a boutique hotel and spa could be built.

Erith will see more investment around its pier, with more events planned along with pop-up areas and a new central “focal point”.

Bexleyheath and Crayford will see more widespread improvements, including becoming cycle-friendly and better night-time offerings such as music venues.

Welling could get a new “focal point or public square” and possibly a regular market in the long term, with short-term plans including cycle routes and new planting and “de-cluttering”.

Councillor Cheryl Bacon said: “This is a good look towards the future in terms of how we keep sustainability in the town centres.

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“Sidcup has been transformed. Investment has really made a difference for a high street that was dying on its feet.

“We need to increase the cultural offer – there’s more we can do to signpost the history that Bexley has.

“People going to shopping centres spend half their time doing leisure activities, it’s a different destination and we need to recognise that.”