People are being warned to stop using Lush's new cheeky bath bombs as sex toys.

The warning comes after the cosmetics retailer released its Valentine's Day range of bath bombs shaped like aubergines and peach emojis.

The peach emoji is often used to signify a bum, while the aubergine is used to portray a certain part of the male anatomy (take a guess).

But the release has compelled one leading doctor to warn customers about the dangers of getting too carried away with the new range.

Dr Vanessa Mackay from the Royal College of Obstetricians and Gynaecologist spoke to about the dangers of inserting a bath bomb inside yourself.

READ MORE: Poundland selling 'engagement rings' ahead of Valentine's Day

She said: "We would strongly discourage the use of bath bombs internally as these could disturb the fragile balance of good bacteria inside the vagina.

"This natural flora helps to protect the vagina and disrupting it could lead to irritation, inflammation and infection, such as bacterial vaginosis or thursh."

She added: "Women are advised to use plain, unperfumed soaps to wash the area around the vagina (the vulva) not inside it, gently every day."

Lush hasn't commented on the issue.