A plan to bulldoze a pub in Forest Hill for a five-storey hotel will revitalise the area, the developer says.

The owners of All Inn One in Perry Vale have agreed to sell and a planning application has now been submitted to build a 65-roomed hotel.

Despite plans to demolish the current building, the developer insists a "real pub" will be built on the ground floor.

CEO of Vanquish Iconic Developments, Mark Harris, told News Shopper: "This is going to be a character pub.

"The hotel will create loads of jobs in an area that’s a little sleepy. We are not a company who builds ghastly metal-clad buildings.

"We specialise in bringing buildings back to life. This will put character back into the location."

Mr Harris said he has offered the current owners of All Inn One pub the chance to take over the lease of the new boozer.

However, no decision has been made yet.

READ MORE - All Inn One pub in Forest Hill could be turned into hotel

The CEO promised to bring "passion and pride" into the development, if the council approves it.

"Sure it’s a big site," he said. "It is five storeys with a top. But we are not people who knock things down without thinking about the community.

"It’s not only about profit either, we really want to bring something back here. We will extend and expand on the pride All Bar One has brought to the area."

However, Councillor Liam Curran said the proposal to demolish the pub he has used since being a teenager was "mad".

He told News Shopper: "My view has not changed.

"We want to keep our beautiful, historic and successful pub. The developer says they are putting a pub in but we already have one.

"I just don’t believe them full stop."

Mr Curran added that to lose the pub would be "unthinkable" and he wants the council to reject the proposal.

The developer insisted a new pub would be "bigger" with a 1,600 sq ft basement cellar.