The eagerly awaited TK Maxx Eltham store opened its doors to a large crowd of excited shoppers this morning, on Eltham High Street.

The brand new store offers the hottest brand name and designer products of the season, from fashion for the entire family to accessories beauty and home, all at amazing value.

TK Maxx offers a treasure hunt shopping experience with a huge choice of designer gems, all at up to 60% less than the RRP, and a significant discount to the price in a department store or on the high street, every single day.

With several deliveries arriving every week bringing thousands of new items to store there is always something new to discover.

TK Maxx buyers are on the hunt around the globe to find the very best designer products of the season at the very best prices.

A TK Maxx spokesperson said: “We are delighted to finally open our doors to the shoppers of Eltham. We greeted hundreds of excited customers this morning as they headed in to discover the big labels and designer gems.

"The rapidly changing assortments creates the treasure hunt shopping experience that our customers love and we are so excited to share it with Eltham. We encourage shoppers to stop by often to find the latest designer fashion and unique gems on offer, always at amazing value.”

You can find the new store at 113 High Street, Eltham, London, SE9 1TQ