A pink 'beer for girls' has been launched, ironically its brewer claims, in time for International Women’s Day this week.

Scottish craft brewer Brewdog says it is taking on the tricky subject of gender pay inequality and combating sexist marketing.

The Pink IPA is also aimed at exposing sexist marketing to women, particularly in the beer industry.

Brewdog says: "This is our overt parody on the failed, tone-deaf campaigns that some brands have attempted in order to attract women."

The brewer will be serving the beer 20 per cent cheaper in its bars to all who identify as a woman.

It will also be donating 20 per cent, which is the gender pay gap in the UK, of proceeds to causes that fight against gender inequality and support women such as The Women’s Engineering Society.

Brewdog adds: "For the next four weeks, we are offering Pink IPA. Inside the bottle, it is the exact same beer as Punk IPA. But on the outside, it looks different. This is a reflection of the situation around the world relating to gender imbalance – Pink IPA is our effort to raise awareness of the current, unwelcome, status quo."

Pink IPA will be launched on International Women’s Day this Thursday (March 8).

Do you believe Brewdog's efforts to tackle inequality or is its "satirically dubbed Beer for Girls" just a shallow marketing ploy? Do you find it inspiring or patronising? Let us know what you think in the comments below.