Bluewater shopping centre was the talk of the social media world yesterday after Kim Kardashian posted photos of the Dartford attraction.

The shopping centre is currently draped in posters of Kim modelling Calvin Klein underwear.

Sharing the photos - Kim wrote on Twitter to her 58.6 million followers: "Oh no big deal."

Curious fans of the American celebrity were quick to spot that it was Bluewater shopping centre.

One bewildered Canadian asked "who is blue water" before one local proudly replied saying it was "our local shopping centre (mall) near Dartford in Kent".

Kim - who stars in the reality tv show Keeping up with the Kardashians - also shared photos of the shopping centre on her Instagram story.

Here is some Twitter reaction to the unexpected tweet.