Amazon’s Prime Day deals start tonight, and we’ve got a sneak peek round-up of what you can expect.

Kicking off at 6pm, there will be 30 hours of savings across the online retailer’s website.

Thousands of items will be discounted for people signed up to Amazon’s Prime membership.

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Deals beginning at 6pm tonight (July 10) include:

  • Up to 46 per cent off Amazon devices - Amazon Echo at £79.99 (£70 off), Echo Dot at £34.99 (£15 off), Fire TV Stick with Alexa Voice Remote at £29.99 (£10 off), Fire 7 tablet at £29.99 (£20 off), Kindle Paperwhite at £79.99 (£30 off), and more.
  • Up to 30 per cent off Intel Powered Laptops.
  • Up to 40 per cent off Bosch Garden Power Tools.
  • Up to 40 per cent off Logitech Gaming accessories including G920 and G29 racing wheels, G430 headsets and the G403 Mouse.
  • Up to 30 per cent off beauty products from Olay, L'Oreal Paris, Elemis, Burt's Bees and more including Olay Eyes Firming Eye Serum for £10.04.
  • 30 per cent off an LG 43-Inch 4K Ultra HD HDR Smart LED TV.
  • Up to 40 per cent off Amazon Fashion Brands, including Calvin Klein, Gant and Tommy Hilfiger.

Further deals will be released at midnight on July 10/11, including:

  • Up To 50 per cent off Kenwood, Breville, Tefal and more including a Breville Personal Blender for £17.99.
  • Up to 30 per cent off smart lighting products including savings on Phillips Hue and Hive.
  • 40 per cent off Tommee Tippee including a pack of 9 Sangenic Tec Refills for £20.99.
  • At least 40 per cent off the Epson LCD Projector.
  • Up To 50 per cent off pet food, healthcare and accessories including a Sureflap Microchip Cat Flap at £34.99.

Other deals include:

  • At least 25 per cent off a Graco Milestone Car Seat.
  • Up to 50 per cent off trainers from a range of brands.
  • Beauty deals with up to 30 per cent off Real Techniques, including the Core Collection Kit at £8.29.
  • Up to 50 per cent off Flymo lawnmowers.
  • At least 30 per cent off a Keter Corfu 4 Seater Rattan Furniture Set.

Thousands of small businesses and entrepreneurs on Amazon are taking part in Prime Day by offering products at the lowest prices of the year. These will make up nearly 40 per cent of all ‘Lightning Deals’.

Such deals will include 30 per cent off Anker speakers and headphones, Andrew James kitchen appliances and the Instant Pot Duo 8L Pressure Cooker.

Greg Greeley, vice-president of Amazon Prime, said: “Our teams have been working for months to source exciting and interesting deals, and our fulfilment centres are loaded with products, our operations associates are ready and our transportation partners around the world are waiting for the first Prime Day order.

“This Prime Day, our Prime members will find hundreds of thousands of deals on everything they’re into – from beauty fans to bookworms and gamers to gardeners.”

This is the third annual Prime Day, which Amazon is pushing as an alternative or rival to the Black Friday shopping madness which has spread to this country in recent years.