Feeling sexy is as simple as get good-fitting underwear, according to TOWIE star Sam Faiers.

The Essex businesswoman, 23, set Bluewater sizzling last night as she met fans at the launch of a new lingerie collection.

She is the face of Ann Summers’ Sexy For You campaign and posed for photographers in front of giant images of herself wearing the new range before meeting the queuing masses.

Sam told News Shopper she had no hang-ups about being photographed in next to nothing.

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She said: “I’m quite body confident. I’ve got natural curves.

“The photoshoot was really fun and made me feel really comfortable. I didn’t feel uncomfortable at any point. They underwear fitted nicely and it wasn’t anything too raunchy.”

For women less confident, Sam suggests that the fit is all important.

She said: “I think, especially with underwear, make sure you get fitted.

“I think it is important to make sure your underwear fits you right, especially with knickers; if they’re too small then you get the overhang and they won’t be as flattering.

“When it comes to wearing underwear, I always feel sexiest when it fits me perfectly, the cup size and the knickers.”

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The campaign with Ann Summers is just one of a raft of projects that Sam is working on, including a fragrance, since leaving ITV2’s The Only Way is Essex after 11 seasons in the limelight.

She said: “I have got holidays coming up with all my girlfriends. I’ve been away a lot recently doing photoshoots and other endorsements and deals.

“I’ve been talking to TV production companies – we haven’t decided on anything yet but it’s all busy.”

And her next move could take her Stateside, with meetings with execs coming up in LA.

She said: “I’m going to LA because I have a couple of meetings with agents and I’m looking at things to do out there that are different to what I do here.

“Obviously it’s not going to happen overnight but it is a start, getting over there and getting to meet people.”

She added: “It’s really exciting. I’m really looking forward to it, looking forward to making some Hollywood friends.”

While work may be keeping her busy, Sam has been making sure to spend some time with her niece Nelly after sister Billie gave birth earlier this month.

Sam said: “It’s really exciting. I’m round there pretty much every day looking after Billie and giving her lots of hugs and kisses.”

Though Sam is no longer on screen in TOWIE, she has remained close to her old cast mates – a number of whom joined her at the launch – and enjoys not being caught up in the show’s drama.

She said: “I’ve always been a fan of the show and always will be. It’s actually really nice to be able to watch it and not be involved in any of the drama. I can watch it and take a back seat for once.

“I’m obviously really close to my sister and Ferne, Gemma and Jess - mainly all the girls, to be honest.”

Sam Faiers is the face of Ann Summers’ Sexy For You range, which includes four staple bra shapes in 32A to 38G, and three types of bottoms in sizes 8 to 24 in a variety of statement colours. Go to annsummers.com