Sales shopping has been proven to release endorphins, similar to exercise,  with customers getting a buzz when they get a great deal.

Bluewater’s summer sales are in full swing -  including up to 50 per cent off selected lines at House of Fraser, Hobbs and Dune, and up to 70 per cent off at Aspinal of London – and the centre’s personal shoppers at Miss Dress have some top tips to keep the endorphins flowing.

Plan your looks

Think about new looks and outfits you want to create and use that as a guide when sale shopping. That way, you’ll buy with confidence, as you won’t fret about doubling up on items.

Go classic

Stick to the staples and you won’t go wrong. Invest in timeless, well-cut dresses, jackets and trousers, without any obvious references to current trends. Jaeger, Jigsaw, Hobbs and Karen Millen are all participating in the sales at Bluewater and are full with classic pieces for your wardrobe.

Consider new brands

Sales are a great time to experiment with new brands.

Try things on

If you plan your sale shopping well, you'll have the time to try things on, which is so important.

Know your body type

Understand your body type; what suits you and what doesn’t. This will help you make smart decisions with purchases and if you aren't able to try something on, you will have more confidence picking something and knowing it will work well for you.

Take stock of your wardrobe

Before heading out to the sales, take stock and assess your wardrobe. Note the items that need replacing. Then, while shopping, you know exactly what items you need to create amazing outfits and which pieces may need replacing.

Make a list

Make a list of what you need and the retailers that you can get these from. Get there early to be sure you don't miss out.

Shop on Tuesday

An insider’s tip is that shops are not only quieter on a Tuesday, but they also tend to receive their deliveries throughout Monday to replenish from the weekend shoppers. This means that stock will be back on the shop floor by Tuesday in more sizes.

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