A PIONEERING Greenwich eco-store, set to be demolished to make way for an Ikea, could be the first purpose-built supermarket to get listed status if a campaign group has its way.

The Twentieth Century Society is calling for the Sainsbury's in Bugsbys Way to be saved from demolition and listed as Grade II*.

A campaign to save the award-winning store, which is less than 15 years old, is being led by the its former architect Paul Hinkin.

He said: "Sainsbury’s Greenwich is a paradigm shift in public building which must be preserved. If its wanton destruction is permitted, it will do irreparable harm to the cause of sustainable development in the UK. "

And society director Catherine Croft said: "It is the most innovative retail store to have been built in the UK in the last 50 years."

To sign the petition against the demolition, set to be decided on in March, visit petitionbuzz.com/petitions/stopikea