Millwall have agreed a new five-year shirt sponsorship with Euroferries Express.

Lions supporters are also set to benefit from the deal, which is worth more then £1million, because the transport company will provide matchday coaches from across Kent and London to see the club in action.

Chairman John Berylson welcomed Euroferries Express on board and pointed out Millwall were always prepared to be patient in order to land the right calibre of sponsor.

He explained: “Throughout the whole process of finding a new main partner, the most important factor was to make the right decision - not only to safeguard all that is good about our club, but to ensure the chosen company possesses the qualities we seek to follow previous trusted partners.

“That has undoubtedly been achieved, and I look forward to working alongside Euroferries Express throughout the duration of our partnership.”

Lions commercial director Alan Williams promised there will be more good news to come for fans about the deal.

He said: “Announcing the agreement is just the first step.

“Across the coming weeks, months and years the club will be working side-by-side with them to ensure Millwall supporters can benefit from our link-up in as many ways as possible.”

Follow us on Twitter @NewsShopperSprt