SHOPPERS can get cheaper fruit and vegetables at street market than at a neighbouring supermarket, according to research.
The London Development Agency (LDA), which did surveys in London markets last month, revealed a basket of food from stalls at Lewisham Street Market cost £4.74.
The same goods were £7.18 from Sainsbury's, in the shopping centre.
Fruit and veg stall holder Jay Cook, 39, said the findings underlined how important markets are to local economies and communities.
The father-of-two said: "We form an important part of Lewisham and our produce is fresher and cheaper than supermarkets.
"The problem is younger generations go for convenience food shopping and prefer to use credit cards."
The LDA, which did the research for the Mayor's London Food Board, discovered the 100-year-old market helped improve trade for the other shops in the area.
Monde Yamalezi, 26, of Carisbrooke Road, Bromley, who goes to the market every week, said: "It's cheaper and you find everything you want from all cultures."
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