Coca-Cola Christmas trucks hit Gravesend and Thamesmead - video and pictures

News Shopper: The Coca-Cola truck hits Gravesend - pics by Jason Arthur The Coca-Cola truck hits Gravesend - pics by Jason Arthur

LIKE it or loathe it, nothing heralds the onset of Christmas quite like the Coca-Cola truck advert.

And the arrival of one, complete with glamorous Father Christmas helpers, at the Gravesend Asda store last week was proof that the holidays really are coming.

News Shopper: The Coca-Cola truck hits Gravesend (pics by Jason Arthur)

With servings of the sweet fizzy beverage to guzzle down among the festive lights, it was a night of festive cheer for those who braved the cold.

The event was part of the cola company's UK tour, which kicked off in Thamesmead and sees the trucks travel the length and breadth of the country.

News Shopper: The Coca-Cola truck hits Gravesend (pics by Jason Arthur)

Coca-Cola Christmas trucks first appeared on screens in November 1995 and since then have been a regular feature of Christmas TV schedules in over 100 different countries.

Marketing director Zoe Howorth said: "The festive season can mean different things for different people, but the ‘Holidays Are Coming’ advert is universally recognised as the unofficial countdown to Christmas.

News Shopper: The Coca-Cola truck hits Gravesend (pics by Jason Arthur)

"Millions of people have seen the adverts over the years and to be able to deliver that unique experience to people across the UK and Ireland once again this year is core to our values as a company. 

"We’re looking forward to spreading the holiday spirit and kick-starting the celebrations across the country along the way."

Comments (16)

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12:20pm Mon 26 Nov 12

Outandabout says...

I would like the editor to answer the following question. Is this item part of a sponsorship deal or some other financial arrangement with Coca Cola. Did they pay anything for you to cover this? Would you agree this is at best just advertising? Can you tell me what is the news worthy story here? When reviewing your remit to provide news, how do you justify this item?
I would like the editor to answer the following question. Is this item part of a sponsorship deal or some other financial arrangement with Coca Cola. Did they pay anything for you to cover this? Would you agree this is at best just advertising? Can you tell me what is the news worthy story here? When reviewing your remit to provide news, how do you justify this item? Outandabout
  • Score: 0

1:52pm Mon 26 Nov 12

the wall says...

Outandabout wrote:
I would like the editor to answer the following question. Is this item part of a sponsorship deal or some other financial arrangement with Coca Cola. Did they pay anything for you to cover this? Would you agree this is at best just advertising? Can you tell me what is the news worthy story here? When reviewing your remit to provide news, how do you justify this item?
What's it got to do with you?
[quote][p][bold]Outandabout[/bold] wrote: I would like the editor to answer the following question. Is this item part of a sponsorship deal or some other financial arrangement with Coca Cola. Did they pay anything for you to cover this? Would you agree this is at best just advertising? Can you tell me what is the news worthy story here? When reviewing your remit to provide news, how do you justify this item?[/p][/quote]What's it got to do with you? the wall
  • Score: 0

2:20pm Mon 26 Nov 12

Tip-Top says...

To date, this is my favourite article of the year….well done NS.

Keep ‘em coming.
To date, this is my favourite article of the year….well done NS. Keep ‘em coming. Tip-Top
  • Score: 0

2:40pm Mon 26 Nov 12

Hk says...

Outandabout wrote:
I would like the editor to answer the following question. Is this item part of a sponsorship deal or some other financial arrangement with Coca Cola. Did they pay anything for you to cover this? Would you agree this is at best just advertising? Can you tell me what is the news worthy story here? When reviewing your remit to provide news, how do you justify this item?
Oh for goodness sake. The NS are reporting on this because, believe it or not, it is a newsworthy article. Whether you are interested or not there are a lot of people who do like the Coca Cola truck and feel that once they have seen the advert on their tv that Christmas is on its way. I like alot of people feel that maybe this is being shown earlier and earlier but it is still quite nostalgic. I really dont think that Coca Cola need any more publicity.

You sound to me like just a bitter and twisted Scrooge! If Im wrong I apologise but really, do you have to question why this is being reported on. Im sure there were many people that turned up, if nothing else, other than to have their pic taken with the truck.
[quote][p][bold]Outandabout[/bold] wrote: I would like the editor to answer the following question. Is this item part of a sponsorship deal or some other financial arrangement with Coca Cola. Did they pay anything for you to cover this? Would you agree this is at best just advertising? Can you tell me what is the news worthy story here? When reviewing your remit to provide news, how do you justify this item?[/p][/quote]Oh for goodness sake. The NS are reporting on this because, believe it or not, it is a newsworthy article. Whether you are interested or not there are a lot of people who do like the Coca Cola truck and feel that once they have seen the advert on their tv that Christmas is on its way. I like alot of people feel that maybe this is being shown earlier and earlier but it is still quite nostalgic. I really dont think that Coca Cola need any more publicity. You sound to me like just a bitter and twisted Scrooge! If Im wrong I apologise but really, do you have to question why this is being reported on. Im sure there were many people that turned up, if nothing else, other than to have their pic taken with the truck. Hk
  • Score: 0

4:04pm Mon 26 Nov 12

hereallweek says...

I agree, it is a glorified advert for the company. Whether they need the advertising or not their advertising spend is 2.9 billion dollars a year. I didn't think Christmas is acutally about selling coke. I thought it was a Christian festival celebrating the birth of Jesus Christ. I agree that this looks like an advert. It affects the integrity and independence of his paper if it promotes any company and doesn't declare the link. No different to Murdoch rags and Sky. Making personal attacks against the person is all too common here. It is about time the moderator woke up and do what their name suggests.
I agree, it is a glorified advert for the company. Whether they need the advertising or not their advertising spend is 2.9 billion dollars a year. I didn't think Christmas is acutally about selling coke. I thought it was a Christian festival celebrating the birth of Jesus Christ. I agree that this looks like an advert. It affects the integrity and independence of his paper if it promotes any company and doesn't declare the link. No different to Murdoch rags and Sky. Making personal attacks against the person is all too common here. It is about time the moderator woke up and do what their name suggests. hereallweek
  • Score: 0

4:54pm Mon 26 Nov 12

Simon Bull says...

Outandabout wrote:
I would like the editor to answer the following question. Is this item part of a sponsorship deal or some other financial arrangement with Coca Cola. Did they pay anything for you to cover this? Would you agree this is at best just advertising? Can you tell me what is the news worthy story here? When reviewing your remit to provide news, how do you justify this item?
No, this isn't an advert, or a sponsored article. And, no, there isn't any financial arrangement with Coca-Cola. This is purely just a small piece of editorial about the Christmas truck stopping off in the local area.

As for how newsworthy it is, it's worth mentioning that on several occasions lately this and other previous articles about the Coca-Cola truck have topped our daily most-read charts, getting thousands of page views. So it's obviously something a lot of people are interested in.
[quote][p][bold]Outandabout[/bold] wrote: I would like the editor to answer the following question. Is this item part of a sponsorship deal or some other financial arrangement with Coca Cola. Did they pay anything for you to cover this? Would you agree this is at best just advertising? Can you tell me what is the news worthy story here? When reviewing your remit to provide news, how do you justify this item?[/p][/quote]No, this isn't an advert, or a sponsored article. And, no, there isn't any financial arrangement with Coca-Cola. This is purely just a small piece of editorial about the Christmas truck stopping off in the local area. As for how newsworthy it is, it's worth mentioning that on several occasions lately this and other previous articles about the Coca-Cola truck have topped our daily most-read charts, getting thousands of page views. So it's obviously something a lot of people are interested in. Simon Bull
  • Score: 0

6:11pm Mon 26 Nov 12

Gypo.Joe says...

We all know things go better with coke.


Where's my McDs straw ?


( Ohh my sides, that told you Outand about ! )
We all know things go better with coke. Where's my McDs straw ? ( Ohh my sides, that told you Outand about ! ) Gypo.Joe
  • Score: 0

6:27pm Mon 26 Nov 12

ken from bexley says...

Strange what passes for news these days Eh!
Strange what passes for news these days Eh! ken from bexley
  • Score: 0

7:47pm Mon 26 Nov 12

Outandabout says...

ken from bexley wrote:
Strange what passes for news these days Eh!
I agree Ken. Thank you Simon, I mean that most sincerely. I'll spend the evening eating my words and you can claim a prize for stating something as a fact that hasn't prompted someone telling you how wrong you are of referring you to their 'David Ickeeske' earlier blog or comment. A real first. Long may it continue though that is hoping for far too much
[quote][p][bold]ken from bexley[/bold] wrote: Strange what passes for news these days Eh![/p][/quote]I agree Ken. Thank you Simon, I mean that most sincerely. I'll spend the evening eating my words and you can claim a prize for stating something as a fact that hasn't prompted someone telling you how wrong you are of referring you to their 'David Ickeeske' earlier blog or comment. A real first. Long may it continue though that is hoping for far too much Outandabout
  • Score: 0

8:47pm Mon 26 Nov 12

C.Rodders.Jefferson says...

ken from bexley wrote:
Strange what passes for news these days Eh!
Yes it is strange Ken. What news would you like to hear about ?

Me, I think I'd like to hear that Outandabout has a toe tag on.

Bored to death. RIP
[quote][p][bold]ken from bexley[/bold] wrote: Strange what passes for news these days Eh![/p][/quote]Yes it is strange Ken. What news would you like to hear about ? Me, I think I'd like to hear that Outandabout has a toe tag on. Bored to death. RIP C.Rodders.Jefferson
  • Score: 0

9:05pm Mon 26 Nov 12

Outandabout says...

C.Rodders.Jefferson wrote:
ken from bexley wrote: Strange what passes for news these days Eh!
Yes it is strange Ken. What news would you like to hear about ? Me, I think I'd like to hear that Outandabout has a toe tag on. Bored to death. RIP
Oh yes, you revamped. Don't like it? Then do one or just shut the ... up and put up with it.
[quote][p][bold]C.Rodders.Jefferson[/bold] wrote: [quote][p][bold]ken from bexley[/bold] wrote: Strange what passes for news these days Eh![/p][/quote]Yes it is strange Ken. What news would you like to hear about ? Me, I think I'd like to hear that Outandabout has a toe tag on. Bored to death. RIP[/p][/quote]Oh yes, you revamped. Don't like it? Then do one or just shut the ... up and put up with it. Outandabout
  • Score: 0

9:21pm Mon 26 Nov 12

C.Rodders.Jefferson says...

Revamped, what are you on about.

Good evening and run along now.
Revamped, what are you on about. Good evening and run along now. C.Rodders.Jefferson
  • Score: 0

9:42pm Mon 26 Nov 12

Guess who ;) AGAIN ! says...

Please do not feed the troll known as Outandabout. Its only attention seeking.


tHaNK yOu
Please do not feed the troll known as Outandabout. Its only attention seeking. tHaNK yOu Guess who ;) AGAIN !
  • Score: 0

8:03am Tue 27 Nov 12

Tip-Top says...

C'mon everyone....holidays are coming, holidays are coming.....
C'mon everyone....holidays are coming, holidays are coming..... Tip-Top
  • Score: 0

10:07am Tue 27 Nov 12

Snowmist says...

hereallweek wrote:
I agree, it is a glorified advert for the company. Whether they need the advertising or not their advertising spend is 2.9 billion dollars a year. I didn't think Christmas is acutally about selling coke. I thought it was a Christian festival celebrating the birth of Jesus Christ. I agree that this looks like an advert. It affects the integrity and independence of his paper if it promotes any company and doesn't declare the link. No different to Murdoch rags and Sky. Making personal attacks against the person is all too common here. It is about time the moderator woke up and do what their name suggests.
It may well be advertising but that is life, companies need to advertise to continue sales - without this unemployment would be a lot higher! This is exactly the same as Christmas - are you telling me that you're not out buying, Christmas presents, cards, decorations, turkeys etc every Christmas........?!
[quote][p][bold]hereallweek[/bold] wrote: I agree, it is a glorified advert for the company. Whether they need the advertising or not their advertising spend is 2.9 billion dollars a year. I didn't think Christmas is acutally about selling coke. I thought it was a Christian festival celebrating the birth of Jesus Christ. I agree that this looks like an advert. It affects the integrity and independence of his paper if it promotes any company and doesn't declare the link. No different to Murdoch rags and Sky. Making personal attacks against the person is all too common here. It is about time the moderator woke up and do what their name suggests.[/p][/quote]It may well be advertising but that is life, companies need to advertise to continue sales - without this unemployment would be a lot higher! This is exactly the same as Christmas - are you telling me that you're not out buying, Christmas presents, cards, decorations, turkeys etc every Christmas........?! Snowmist
  • Score: 0

12:15pm Tue 27 Nov 12

Penshurst Party Girl says...

Like it or not the coca-cola ad has become a part of the festive season for many over the last few years. I will be taking my daughter to see the truck at Bluewater. She is of an age when she'd rather do that than visit the bearded gift giver. Re the carbonated product, can't stand the stuff.
Like it or not the coca-cola ad has become a part of the festive season for many over the last few years. I will be taking my daughter to see the truck at Bluewater. She is of an age when she'd rather do that than visit the bearded gift giver. Re the carbonated product, can't stand the stuff. Penshurst Party Girl
  • Score: 0

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