Coca-Cola Christmas trucks hit Gravesend and Thamesmead - video and pictures (From News Shopper)
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Coca-Cola Christmas trucks hit Gravesend and Thamesmead - video and pictures
10:00am Sunday 25th November 2012 in Greenwich news By Mark Chandler
The Coca-Cola truck hits Gravesend - pics by Jason Arthur
LIKE it or loathe it, nothing heralds the onset of Christmas quite like the Coca-Cola truck advert.
And the arrival of one, complete with glamorous Father Christmas helpers, at the Gravesend Asda store last week was proof that the holidays really are coming.
With servings of the sweet fizzy beverage to guzzle down among the festive lights, it was a night of festive cheer for those who braved the cold.
The event was part of the cola company's UK tour, which kicked off in Thamesmead and sees the trucks travel the length and breadth of the country.
Coca-Cola Christmas trucks first appeared on screens in November 1995 and since then have been a regular feature of Christmas TV schedules in over 100 different countries.
Marketing director Zoe Howorth said: "The festive season can mean different things for different people, but the ‘Holidays Are Coming’ advert is universally recognised as the unofficial countdown to Christmas.
"Millions of people have seen the adverts over the years and to be able to deliver that unique experience to people across the UK and Ireland once again this year is core to our values as a company.
"We’re looking forward to spreading the holiday spirit and kick-starting the celebrations across the country along the way."
Comments(16)
the wall
says...
1:52pm Mon 26 Nov 12
Outandabout wrote:What's it got to do with you?
I would like the editor to answer the following question. Is this item part of a sponsorship deal or some other financial arrangement with Coca Cola. Did they pay anything for you to cover this? Would you agree this is at best just advertising? Can you tell me what is the news worthy story here? When reviewing your remit to provide news, how do you justify this item?
Tip-Top
says...
2:20pm Mon 26 Nov 12
Keep ‘em coming.
Hk
says...
2:40pm Mon 26 Nov 12
Outandabout wrote:Oh for goodness sake. The NS are reporting on this because, believe it or not, it is a newsworthy article. Whether you are interested or not there are a lot of people who do like the Coca Cola truck and feel that once they have seen the advert on their tv that Christmas is on its way. I like alot of people feel that maybe this is being shown earlier and earlier but it is still quite nostalgic. I really dont think that Coca Cola need any more publicity.
I would like the editor to answer the following question. Is this item part of a sponsorship deal or some other financial arrangement with Coca Cola. Did they pay anything for you to cover this? Would you agree this is at best just advertising? Can you tell me what is the news worthy story here? When reviewing your remit to provide news, how do you justify this item?
You sound to me like just a bitter and twisted Scrooge! If Im wrong I apologise but really, do you have to question why this is being reported on. Im sure there were many people that turned up, if nothing else, other than to have their pic taken with the truck.
hereallweek
says...
4:04pm Mon 26 Nov 12
Simon Bull
says...
4:54pm Mon 26 Nov 12
Outandabout wrote:No, this isn't an advert, or a sponsored article. And, no, there isn't any financial arrangement with Coca-Cola. This is purely just a small piece of editorial about the Christmas truck stopping off in the local area.
I would like the editor to answer the following question. Is this item part of a sponsorship deal or some other financial arrangement with Coca Cola. Did they pay anything for you to cover this? Would you agree this is at best just advertising? Can you tell me what is the news worthy story here? When reviewing your remit to provide news, how do you justify this item?
As for how newsworthy it is, it's worth mentioning that on several occasions lately this and other previous articles about the Coca-Cola truck have topped our daily most-read charts, getting thousands of page views. So it's obviously something a lot of people are interested in.
Gypo.Joe
says...
6:11pm Mon 26 Nov 12
Where's my McDs straw ?
( Ohh my sides, that told you Outand about ! )
ken from bexley
says...
6:27pm Mon 26 Nov 12
Outandabout
says...
7:47pm Mon 26 Nov 12
ken from bexley wrote:I agree Ken. Thank you Simon, I mean that most sincerely. I'll spend the evening eating my words and you can claim a prize for stating something as a fact that hasn't prompted someone telling you how wrong you are of referring you to their 'David Ickeeske' earlier blog or comment. A real first. Long may it continue though that is hoping for far too much
Strange what passes for news these days Eh!
C.Rodders.Jefferson
says...
8:47pm Mon 26 Nov 12
ken from bexley wrote:Yes it is strange Ken. What news would you like to hear about ?
Strange what passes for news these days Eh!
Me, I think I'd like to hear that Outandabout has a toe tag on.
Bored to death. RIP
Outandabout
says...
9:05pm Mon 26 Nov 12
C.Rodders.Jefferson wrote:Oh yes, you revamped. Don't like it? Then do one or just shut the ... up and put up with it.
ken from bexley wrote: Strange what passes for news these days Eh!Yes it is strange Ken. What news would you like to hear about ? Me, I think I'd like to hear that Outandabout has a toe tag on. Bored to death. RIP
C.Rodders.Jefferson
says...
9:21pm Mon 26 Nov 12
Good evening and run along now.
Guess who ;) AGAIN !
says...
9:42pm Mon 26 Nov 12
tHaNK yOu
Tip-Top
says...
8:03am Tue 27 Nov 12
Snowmist
says...
10:07am Tue 27 Nov 12
hereallweek wrote:It may well be advertising but that is life, companies need to advertise to continue sales - without this unemployment would be a lot higher! This is exactly the same as Christmas - are you telling me that you're not out buying, Christmas presents, cards, decorations, turkeys etc every Christmas........?!
I agree, it is a glorified advert for the company. Whether they need the advertising or not their advertising spend is 2.9 billion dollars a year. I didn't think Christmas is acutally about selling coke. I thought it was a Christian festival celebrating the birth of Jesus Christ. I agree that this looks like an advert. It affects the integrity and independence of his paper if it promotes any company and doesn't declare the link. No different to Murdoch rags and Sky. Making personal attacks against the person is all too common here. It is about time the moderator woke up and do what their name suggests.
Penshurst Party Girl
says...
12:15pm Tue 27 Nov 12
Outandabout says...
12:20pm Mon 26 Nov 12