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Kent County Council launches campaign to reduce country lane collisions
A KENT County Council (KCC) campaign is reminding motorists about the dangers of speeding on country roads.
The county-wide Country Roads campaign was launched on Monday (August 6), headlining with the figure that two-thirds of fatal crashes happen on country lanes.
Although the 70mph national speed limit applies to many rural highways, the new campaign encourages drivers to ‘read the road’ and drive at a speed appropriate to road conditions.
KCC deputy cabinet member for environment, highways and waste David Brazier said:
“Even though a road sign may indicate the national speed limit, common sense must prevail.
“We want all drivers to think what if there is a cyclist, horse rider or large vehicle coming toward you on the next bend?
“The conditions on country roads change all the time and it’s often not safe to be travelling at the limit.”
Visit readtheroad.co.uk .