A 'modern luxury accessory' brand has announced plans to launch its first regional store in Bluewter.
Kate Spade New York will open the first store outside London in the lower Guildhall at Christmas.
The lifestyle brand opened its first store in New York in 1996 and now has 450 worldwide.
The Bluewater store will sell handbags, footwear, fashion accessories and stationary.
The new store will be next to Jo Malone, with Asipinal of London moving to the upper Guildhall.
Robert Hardie, asset manager of Bluewater, said: “Kate Spade is the latest high-end brand from the US to select Bluewater to create a statement store, following the announcement of the additions of Coach and Smashbox.
"This very strong level of demand from such aspirational retailers is a reflection of Bluewater’s appeal amongst affluent guests, for whom Bluewater provides a premium offer and experience. Along with other premium brands such as Michael Kors and The White Company, Bluewater offers a genuine alternative to central London."
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