Bushy bearded hipsters are set to descend on Blackheath for the country's first ever beer-only Oddbins off-licence.
Sure to attract craft beer lovers, 75 per cent of the 300 beers offered at the Tranquil Vale store will be produced in the UK.
The wine and spirits merchant knows the popularity of the lucrative market, reporting a 37 per cent increase of craft beer sales in 2014.
Oddbins managing director Ayo Akintola said: "The British beer drinker now has a dazzling choice of fantastic locally made beers and we are proud to be supporting this burgeoning industry by offering our customers an unparalleled choice of craft ales."
Mr Akintola also added that the store is dedicated to Britain's farmers and brewers "who are working tirelessly to create a new golden age for British beer".
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