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11:33am Tuesday 12th August 2008
On the eve of the challenge - the day of days - I looked to my friends for some words of encouragement.
Advice ranged from "don't think about that man who choked to death" to "swallow some petroleum jelly before you start eating."
Finally I got some sense out of someone whose shadow I have stood in for the last six years.
These are the words of Ambrose Mendy, the current world record holder for cream cracker eating who in 2002 achieved an incredible, but beatable, time of 49.15 seconds.
He kindly shared his winning philosophy with us:
"Everyone can do something well. It's all about concentration and telling your mouth to have saliva in it.................Then it's just bite and swallow, bite and swallow."
I'm sure you'll agree - Both rousing and 'a'rousing.
Challenge deadline - tomorrow
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