A new and vital hashtag is trending on Twitter for a Bexley grandmother of eleven with a rare type of cancer.
The #hideyourhair campaign encourages members of the public to photograph themselves posing with no hair.
Jenny Bache, 56, is battling her virus with the viral #hideyourhair campaign
The idea behind the trend is to raise awareness Jenny Bache’s plight.
The 56-year-old from Northumberland Heath has been diagnosed with malignant melanoma - a type of skin cancer. The social media trend was dreamt up by daughter Esther Wheeler, 35, for her suffering mum knowing she will have to endure chemotherapy before she receives an exclusive and radical treatment.
Mrs Wheeler said: "Although the big reasons are important, for me this fundraiser is about my mum knowing she is loved.
"Perhaps one of the most heartbreaking moments so far has been watching my Mum break down in tears whilst holding my four month old daughter and knowing it’s because she's thinking, ‘I'm not going to be here to see you grow up'.
"The #hideyourhair campaign is really about love and family."
Esther Wheeler, 35, started the campaign with this #hideyourhair selfie
In 2012 Mrs Bache’s daughter noticed something on her mum’s back.
The lump was removed but returned with subsequent treatments failing to deal with the stage 4 cancer.
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As a result Mrs Bache has opted for TILs treatment at the Christie Hospital in Manchester that is only available privately.
TILs, a type of white blood cell, are used in killing tumour cells.
Mrs Bache is appealing to the public to raise £50,000 to contribute towards the £70,000 treatment.
So far the campaign has raised over £30,000.
Laura Ltejere, 45, who has taken a selfie for the campaign said: "I'm sure everyone took part because of the love we all have for Jenny and the great person that she is."
Laura Itejere, 45, from Sidcup
Mrs Bache, who has been married to her husband Steve, 59, for 36 years said: "People are very kind. I am blown away by the support.
"I still have some way to go but it’s a great start.
"I’m feeling positive - while there is hope you must cling to it."
To find out more about Jenny Bache’s story and the #hideyourhair selfie campaign click here.
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