LOB is the latest must-have hair shape of the season. Fashionista’s like Emma Watson and Agyness Deyn rock the urchin and the buzz cut but for many lesser mortals these looks are just a little too leading edge. So, all hail the LOB! It’s fashionable, feminine, easy-to-maintain and great at getting you bang on trend.
The LOB is the label given to the long bob, which is currently being seen on the likes of Kate Bosworth, Jennifer Aniston and Fearne Cotton. The cut is as changeable as a girl’s moods and endlessly updateable.
Jed Hamill, Managing Director of GWI said: “This is such a popular look and so flattering. We are cutting about 30 LOB’s a week at the moment and the demand is growing.
“It can be worn sleek and glossy, relaxed and wavy, with or without a fringe. The possibilities are endless. The one rule is; the colour has to be utterly gorgeous. The LOB looks particularly great in putty blondes, nut browns and copper.”
The collar bone skimming LOB takes inspiration from the current 70’s celebrations emerging through the seasonal trends. Think Michelle Pfeiffer in iconic movie Scarface and you will have just the right blend of retro and fash forward.
Catwalk couture was perfectly complimented with the LOB and the editorial fashion pages of the Spring/Summer issues are punctuated with luscious LOB’s a plenty.
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