A CHILD safety campaign has been launched by a shopping centre to help keep young shoppers safe.

The Child Safe scheme, organised by Bluewater Shopping Centre in Greenhithe, was launched yesterday (Mar10) with with the help of eight Year 2 pupils from Stone St Mary's School in Hayes Road, Dartford.

The programme involves providing children with free wristbands for parents or guardians to write their contact numbers on. In the event of a child being lost, the parent or guardian can be contacted quickly.

A Bluewater spokesman said: "Children can wear the band throughout their stay at Bluewater and in the event that they are separated from their guardian - anyone finding the child can quickly make a call to let the guardian know their child is safe.

"The Child Safe helpline number is displayed on bright, eye-catching window stickers displayed in store windows throughout the shopping centre."

Free wristbands are available from Bluewater's concierge desks. Call 08700 621911 for more information.