A new announcement on the Tube will ask commuters to "look up" to see if there is anyone that needs their seat more.

Transport for London (TfL) has joined the Look Up campaign, started by customer Corry Shaw, which asks people travelling on public transport to check if someone is in greater need of sitting down.

From this week, TfL has added Look Up messaging to a range of station and train announcements.

Alongside this, there are further measures to raise awareness such as promotional posters in station halls, messages on digital advertisements and social media activity.

Corry, who is disabled and lives with chronic pain that means she needs a seat when travelling, caught the attention of the public last month through press and social media.

Although she uses a TfL 'Please Offer Me a Seat' badge, Corry has found the majority of commuters avoid eye contact, sometimes unintentionally, which can make it difficult to ask for a seat.

As a result, she launched the Look Up campaign and called upon TfL and the Mayor of London to support her plea to customers to offer their seat to people in greater need.

TfL has been working with Corry to develop and deliver the campaign which customers will now see and hear on London's transport network.

Mayor of London, Sadiq Khan said: “Having spoken to Corry Shaw about her Look Up campaign, I have been determined to make it a reality on London's transport network.

“It's a fantastic initiative, and I hope it helps thousands of people get around London more safely and easily, while increasing awareness of disability among Londoners.”