Squeamish millennials can rejoice as Sainsbury’s respond to fears of handling raw chicken with handy ‘no touch’ pouches.

No one really likes handling raw chicken do they? We can blame Edwina Curry for our fear of Salmonella, but is this a step too far?

The pouches of chicken will be available from May 3 because research shows that almost a third of respondents have an aversion to touching raw chicken, and over 40% would actively choose to buy products in packaging where they don’t have to touch the meat

Product manager for meat, fish and poultry at Sainsbury’s, Katherine Hall, told The Sunday Times: “Customers, particularly younger ones, are quite scared of touching raw meat.

These bags allow people, especially those who are time-poor, to just ‘rip and tip’ the meat straight into the frying pan without touching it.”

Pouches such as these therefore help customers feel more confident in the kitchen, while also encouraging them to broaden their horizons and try products that they might not ordinarily purchase.

Sainsbury’s new chicken pouches will come ready-marinated, and cost £3.50 for 300g.

The three flavours are citrus tikka chicken, chilli and garlic chicken, and Teriyaki Asian style chicken.

But do you think this is a ridiculous idea? Do we need to get a grip?