Uber has announced it will introduce a 24-hour customer support phone line as part of new safety measures.

The car hailing company wants to work more proactively with police when incidents are reported.

Uber is currently appealing a decision by Transport for London (TfL) to not grant them a new licence to operate in London.

The firm's UK general manager Tom Elvidge said: "With millions of trips across the UK booked through our app each week, the safety of riders and drivers using Uber is a top priority.

"Over the last few years we've led the way with pioneering technology which enhances safety like GPS tracking of every trip and our two-way rating system.

"But we recognise we can use our technology to go even further in setting a higher standard for private hire and other transport options.

"After listening to feedback from drivers, riders, local regulators and the police we're introducing a number of new features and changes to enhance driver and passenger safety."

Uber said it will now pass serious information reported by riders straight to police. They will also do the same if a driver is a victim of a crime.

One of the reasons TfL rejected Uber's appeal was because of concerns over how they reported crime in the past.

Uber has committed to reviewing all prior complaints to ensure there are no outstanding issues.

A 24-hour support line for both riders and drivers has been introduced.