Penis rings, a bullied cockatoo, a goose on the roof, cold baby milk, and a kitten with its head stuck in a bongo drum are among the host of "bizarre" firefighter call-outs being highlighted in a Christmas campaign.

London Fire Brigade (LFB) are drawing attention to hoax, time-wasting, false alarms and non-emergency calls - in a bid to drive down these incidents in the capital.

They hope to reach millions of Londoners with their 12 Days of Christmas campaign, and urge residents to only dial 999 in a genuine emergency.

In the five years between 2010 and 2014, there were:

  • 8,600 hoax calls made to LFB.
  • 1,543 cases of people being stuck on/in everyday items - such as loo seats, instruments and furniture.
  • 2,868 calls to animal rescues - for which people should call the RSPCA.
  • And a massive 187,335 false alarms resulting from automatic fire alarms.

Some of the weirdest calls include:

  • A cockatoo that’s being "bullied" by other birds.
  • Several men with rings stuck on their penises.
  • A kitten with its head trapped in a bongo drum.
  • A goose stuck on a roof.
  • And even a woman wanting firefighters to warm up her baby's milk.

Director of operations Dave Brown said: "It's a bit of festive fun, but the message is serious – don't call 999 unless it's a genuine emergency.

"You wouldn't believe some of the incidents crews are called out to, including a woman who asked if firefighters could warm her baby’s milk up and several people with rings stuck on their genitals.

TODAY'S TOP STORIES:

"We are also keen to reduce the number of animals firefighters are called to rescue and want people to call the RSPCA if they see an animal stuck, not 999.

"We are regularly called to deal with a lot of incidents which could be avoided.

"We want everyone to have a good Christmas, but remember that silly pranks and time wasting calls cost us time, money and resources."

LFB are running their campaign on Twitter, using the hashtag #12DaysofXmas