Bromley's local shopping centre, 'intu Bromley' are planning on undergoing some new changes. They have already recieved planning permission to go through with the development of the centre. Those working at 'intu Bromley' want to 'provide more choice and variety' to those who choose to visit their shopping centre.

Although there is already a cinema in close proximity to the builiding, 'intu Bromley' plans to create a new cinema on the roof of the centre. They want to make the cinema a luxurious experience for viewers, by keeping only 220 seats, claiming that this will provide an 'exclusive feel' for their audience. 

Not only do they want to make additions to the popular shopping centre, but they also want to modify it to attract bigger labels to consider opening a store in 'intu Bromley'. Their strategy is to add a 'fresh colour palette' to the mall, the idea being that it adds more personality.

'intu Bromley' have already started making some changes, what with the new restaurant 'Carluccios' having been launched on the 1st of July 2014. Carluccios, a popular Italian restaurant with over 32 restaurants in London alone, currently takes up a big 3,200 sq ft space in the middle of the bottom floor. 

Bromleys' shopping centre have been well known to be a big attraction for teenagers who live locally, however these modifications hope to attract visitors from further away aswell, making 'intu Bromley' more of a popular attraction.  

Rhea Gupta

Newstead Wood School