Over 100 people stood in line at Dartford's Bluewater shopping centre last night (August 7) to get their hands on Nike's latest releases.
The Bluewater Foot Locker store released the Nike Triple Black Huarache at midnight and limited sales to one per person.
The launch saw 120 pairs of trainers sold and the store made £10,000 in just one hour.
The triple black collection includes the "ultimate must-have" shoe, the Nike Huarache with the collection also including the Roche Run, Jordan Flight and Adidas Hardcourt.
The release caused a stir on Twitter.
Dawn said: "Queuing for a pair of shoes? Ridiculously expensive trainers just to walk, not run, in? Crazy"
Luke Wren added: "People actually do this!?"