OWNERS of Greenwich's The O2 have announced exciting plans for the creation of a designer outlet mall.
It is thought that the designer outlet would rival that of Bicester Village, a favourite shopping destination of David and Victoria Beckham.
Bicester boasts an impressive array of discounted designer brands in over 100 chic boutiques with top names like Dolce & Gabbana, Louis Vuitton and Burberry
Now The O2's owners AEG and property company Land Securities have entered a six month agreement to assess the existing space and the interest of well known brands and retailers at the Greenwich venue.
Richard Akers from Land Securities added: "The O2 is already a major destination for both Londoners and tourists, so the prospect of creating a designer outlet village there is hugely appealing.
"Our job over the next six months is to undertake a rigorous evaluation of the commercial prospects and we will only press ahead if we are confident that we can make it pay."
Alistair Wood of AEG said: "We are strongly of the view that a well-executed and positioned designer outlet village could further drive the huge success enjoyed to date at The O2."
An outline planning application has already been submitted to Greenwich Council for the village, which would be set on a vacant ground floor and unused upper balcony.
Should the construction go ahead the number of daytime visitors to a venue that is mainly populated at night time is expected to dramatically rise.
With it boasting a hugely successful music venue that has hosted such acts as Bon Jovi, Elton John and Beyonce, over nine million people visit The O2 each year.