IS it is bird, is it a plane, is it a clothes shop? Yes, it’s a clothes shop - but it is also a Fithub where you can get fit.

Reebok has opened a store on the ground floor at Bluewater, and as well as selling fitness kit, nearby clubs are running sessions most days of the week.

The Fithub’s Fitness ambassador Jenny Green said: “What we’re trying to do is build a whole new concept for the Reebok brand.

“We are opening the lines of communication with the community to bring fitness into the store as well.

“As the fitness ambassador I work with the gyms, the clubs, the health clubs and studios locally to keep everyone up to date with what’s going on in the store.

“They all have a hand in it and put on events and fitness classes, all free of charge, for the local community, our customers and the people who work at the centre as well.”

The stock in the store is all on wheels, so it can be rolled back for the classes, which are held most days of the week both when the store is open and closed.

Jenny, a fitness instructor for 14 years, said: “It gives the customers the chance to have a little bit of a taster of what the community is offering and to get involved.”