Campaign to get kids outside playing, as study shows childhood is getting more boring (From News Shopper)
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Campaign to get kids outside playing, as study shows childhood is getting more boring
BEING a kid ain’t as fun as it used to be, if research by the squeaky clean folk at Persil Small and Mighty is to be believed.
According to the research, outdoor play is in decline and 59 per cent of mums admit they encourage their kids to stay indoors rather than go out and play.
Youngsters spend just three hours a week playing outdoors with friends, while the stats show that 64 per cent would love to play in the garden, 37 per cent love playing sport, 10 per cent want to climb trees and six per cent love camping with mates.
Whereas, 57 per cent of mums were beavers, cubs or scouts, just 16 per cent of their kids are.
To encourage mums to cut the apron strings, Persil is launching One Mighty Night to encourage mums to let their kids camps outside in the garden (or even the front room).
Enver Solomon from the National Children's Bureau said: “It is a dilemma that all parents face wanting their children to grow up strong, confident and independent, but also wanting to keep them safe from harm.
“Children both want and need to push their boundaries in order to learn about themselves and the world around them.
“Children would never learn to walk, climb stairs or ride a bike unless they were strongly motivated to respond to challenges."
For information about One Mighty Night, including a downloadable manual with practical safety tips, expert advice and camping activities, go to persil.co.uk
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