Get involved: Send pictures, video, news and views - text NEWS SHOPPER to 80360 or email us
From fashion to flowers: the future is bright for Bromley woman's new business
A SHORTLANDS woman has switched careers from fashion to flower design and has now launched her own business.
Joanne Truby worked in head office for River Island and luxury furniture store Heals coordinating their websites before realising she wanted to work in something more creative and hands on.
The 28-year-old went on to study at the University of Arts London before doing a BA at Greenwich University which was partnered with the Covent Garden Academy of Flowers.
After three years of combining part-time work with studying, her dedication has paid off and she now has her own business, Joanne Truby Floral Design, in Church Road, Shortlands.
Ms Truby said: "I love the variety and being able to share in people’s special days when I work with people on their weddings.
"We source special pieces for a particular wedding whether it is a vintage brooch or particular type of ribbon and are always on the hunt for wonderful containers and props so the designs created are one off.
"As part of our service we also offer free wedding consultations as well as venue visits where we will talk through designs.
"Five years ago I never would have thought I’d be working with flowers but I absolutely love what I do and couldn’t imagine doing anything else."
She added: "Starting a business isn’t easy as many other entrepreneurs know it takes a lot of hard work as well as courage to put yourself out there.
"My advice to other new start-ups would be to get a business mentor to offer guidance and support, as at times it can feel overwhelming and a bit isolating particularly if you work alone.
"I couldn't find a mentor in Bromley but I found my mentor through the East London Small Business Centre in Whitechapel and they were brilliant.
"It would be great if there was something similar available in the borough."
For more information, visit joannetrubyfloraldesign.com
Comments are closed on this article.