A PAINFUL nosedive and the Lost Shoe Shuffle are two of the embarrassing antics featured in a new online video highlighting the “social shame” of drinking too much.

A man stumbling across a road, another plunging down a flight of stairs and a third falling up an escalator are also included in the Embarrassing Drunken Walks video.

At just over a minute long, the clip has been launched by drinks maker Diageo for its Think How You Drink campaign aimed at encouraging people to drink responsibly on nights out.

Research by the company has found 40 per cent of women admit to suffering from the ‘digital hangover’ of friends uploading videos and pictures of their embarrassing drunken behaviour on social networking websites.

Meanwhile, more than half of men confess to not being able to remember their journey home due to being so inebriated.

Keeping it clean, what’s the most embarrassing thing you’ve seen someone do after too much booze, or even done yourself? Have you ever had to plead with friends to take images of you down from the web after a night out? Do you think drinks companies or pubs and bars should do more to encourage drinkers to take care of themselves or are people responsible for their own actions? Add your comments below.