Whatever extravagant chocolate treats you tuck into over Easter are highly unlikely to be anywhere near as impressive as what beer company Carlsberg unveiled in London this week.

The PR-savvy firm took the concept of a chocolate bar in a very different but literal direction.

At the Truman Brewery in Shoreditch it revealed a bar – as in the drinks-dispensing kind of bar – made entirely of chocolate.

The full-size, fully-functioning edible pop-up included a dartboard, bar stools and television screen made using the sweet brown stuff.

Ice-cold beer was served in milk chocolate glasses.

Chocolate sculptor and food artist Prudence Staite, whose work includes a life-size replica of Winston Churchill made out of bread, worked with the brand to design the bar, with production taking three months. Nearly half a tonne of chocolate was used.

Dharmesh Rana, senior brand manager at Carlsberg UK, said: “Easter is a big beer-drinking occasion for our consumers and this year, we wanted to do something a bit different.

“We knew that the British public love beer and chocolate, so we’re delighted to bring them together to create probably the best bar there could be.

“We pride ourselves on turning the ordinary into the extraordinary, and by creating a world-first chocolate bar, we feel that we’ve done just that.”

Sadly, last orders have already been called at the bar - rung from a hand-crafted chocolate bell, naturally.

Past creativity from Carlsberg, or at least its clever PR people, has included a Christmas tree serving beer, a great response to the ‘beach body ready’ controversy, filming a funny football kickabout ad in a south London park and a pimped-out shopping trolley which appeared in ASDA Clapham Junction.